NAME: Natascha Louwen
COUNTRY: The Netherlands
BACKGROUND: University of Arts
POSITION: Owner, Manager, R&D
My Background and Career
Always driven by a passion for fashion, I got my degree at the university of arts. I then could live this passion in my first career as a model. For 10 years I travelled the world as professional model. The next 6 years, I still got some model assignments, but besides that, I worked as a stylist director.
My second career is my bureau PRBB. I coach young stylists and designers, to conquer in getting and keeping their place on the market. The facts, that I know how to work as a stylist and having a lot of contacts, make me an expert in guiding them. I love to do it.
I only can do the work which I love to do now, by my earlier experiences as model and stylist.
I know what my clients need. I follow the trends in fashion, social media, communication, advertisements, magazines and publicity means. Based on my developed skills and experiences, I do my work quite well and I am always busy thinking about new plans and to realise them.
To remain as visible as possible in this market, I am always busy thinking about new concepts . I like to realise a combination of retail, PR and catering. I believe in the power of communities and co-creation. Working together in one creative space, where a lot of new things can happen. And of course that’s better with a cup of tea or a glass of wine.
Hints & Tips
Even in your first job, it is important to keep track of a list of contacts. Be careful with that network, keep them informed, thank them from time to time. You never know, but later on in your career, you probably could need them.
Co operation skills are highly important. You will see that it will lead to goodwill. And with goodwill you can create free-publicity.
Thinking out of the box is important. Also for your network strategy. Go to other places, as you normally do, to meet new inspiring people.
Lucky saying: Create your own style.