NAME: Maddalena Santeroni
POSITION: President of association Amici Arte Moderna
My Background and Career
I studied at the Academy of Fine Arts and became a schenographer.
During the early years of my career I worked as Cinema Set Designer, the jewel of the crown was work with film director Luchino Visconti for the movie " Death in Venice ";
at that time it was very difficult to work on scenography because we didn’t use computers and were drawing everything by hand.
After working in several movie, I had a child and I retired from Cinema to work at art exhibitions.
During my work as organizer of art exhibitions I found to possess great communication skills so I decided to start a press office that dealt only art.
Today, I’m President of Association “Amici della GNAM” , an association that does research funds to make the National Gallery of Modern Art economically independent and take care of relationships with banks and to organize several events.
the difficulties on the art world aren’t related to gender or sexual orientation or diversity , it’s a world where envy are very strong but don’t distinguish gender.
I consider myself lucky because I have also been combining motherhood and family care with my career and to do this I very involved my children in my working life , my son was with me as a child to the exhibitions and events that I organized and still now He adores this world .
I always had communication skills , I have always been very spontaneous and open to debating with people , this helped me a lot in my work as press office manager and event organizer . I always had oper heart for others and I have always approached people with great serenity and confidence .
Hints & Tips
My advice to young women who are planning to undertake a business or acareer is first to cultivate his intelligence , an intelligence open , flexible , regardless of qualifications;
secondly I think it’s fundamental the commitment , any activity they wish to pusue , because it’s commitment that distinguishes a person of talent from a successful person . Finally I advise them to not give up motherhood for career because it ‘s possible to combine them , but often the family can become a support and an extra motivation to achieve their personal goals.